Starfall Education Foundation

Starfall Education Foundation is a publicly supported charity, 501(c)(3). We create free and low-cost experiences whereby children can successfully learn through exploration. On the Starfall website and in Starfall classrooms, children have fun while learning in an environment of collaboration, wonderment, and play. We teach through positive reinforcement to ensure children become confident, intrinsically motivated, and successful.


Starfall in 2015

Starfall's founder Stephen Schutz never forgot his childhood struggle to read. As an adult he was naturally motivated to create a resource to help children like himself. The Starfall website opened on August 27, 2002 after two years of development by a small team led by Stephen Schutz and Brandi Chase. The concept was to create an environment where children can have fun learning to read. Roger Wilson created a reliable IT infrastructure that would respond quickly as the program grew. The website was offered to the public completely free. With the contribution of founding teachers Myrna Estes, Joan Elliott, and Pam Ferguson, Starfall expanded to become a fully developed kindergarten English and Language Arts curriculum and a comprehensive pre-K curriculum. Over the years the Starfall website's offerings have grown in the number of songs, books, and mathematics activities extending to second grade. It is now a place where any child can learn reading and mathematics through exploration.

On July 1, 2015, the Polis-Schutz family donated their full interest in Starfall to the Starfall Education Foundation after supporting the project as a social enterprise for 15 years. The Polis-Schutz family shares a passion for education. Stephen's wife, Susan Polis Schutz, was a teacher in New Jersey and New York City in the 1960s. Their oldest son, Jared Polis, served on the Colorado State Board of Education (2000-2006) and started two other educational non-profits. As a publicly supported non-profit 501(c)(3) organization Starfall continues this tradition of public service.

IRS Determination LetterOur Board & Officers


OCT 2002

Starfall "Learn to Read"Starfall "Level 1 Journal" "Learn to Read" opens with 15 books, 14 games, 5 movies, and offers free writing journals.

SEP 2003

Starfall "It's Fun to Read""It's Fun to Read", featuring the exceptionally popular new index "All About Me" debuts.

JAN 2004

Starfall StoreBy the end of 2003, Starfall Education has shipped 10 million writing journals free of charge to children around the world. The Starfall Store opens with a mission to provide high-quality educational materials at low cost.

MAR 2004

Image Starfall is the first website to be rated "highest" in their Early Elementary category by Children's Software & New Media Revue (Volume 12, Number 1, Spring 2004).

SEP 2004

Starfall "I'm Reading" Starfall "ABCs" extends its content for younger and older readers with the "ABCs" and "I'm Reading" indices.

MAY 2006

ImageThe Reading Teacher names one of "Five internet sites too good to miss" (Volume 59, Issue 8).

SEP 2007

Starfall 180 has grown to over 180 activities, free to the public.

MAY 2009

Starfall Kindergarten CurriculumStarfall Education releases its research-based, field-tested English and Language Arts program, Starfall Kindergarten.

SEP 2010

Wall Street Journal, September 2010The Wall Street Journal reports that no other website respects children's privacy better than ("On the Web, Children Face Intensive Tracking", September 17, 2010).

SEP 2010

Disney's Family Fun, September 2010 Disney's Family Fun lists Starfall in its “Top Ten Fun Websites”.

SEP 2010

Starfall ABC appStarfall enters the mobile age with Starfall ABCs for iPhone.

OCT 2010 opensStarfall's membership website opens with colors, numbers, math, songs, rhymes, and even more reading activities. Membership fees make it possible for us to continue offering free Classic Starfall content and offer low-cost teaching materials.

AUG 2011

Time, 50 Websites that Make the Web GreatTime Magazine lists Starfall among "50 websites That Make the Web Great".

JUL 2012

All About Me app Learn to Read appStarfall Learn to Read app and Starfall All About Me app available for Apple and Android devices.

SEP 2012

More Starfall 2012Starfall doubles its Math and Reading content, meeting Common Core State Standards for Kindergarten and 1st Grade.

OCT 2012

Starfall is 10 years celebrates 10 years.

MAR 2013

On for Learning Award from Common Sense and Learn to Read and All About Me apps win "On For Learning" awards from Common Sense Media.

APR 2013

More Starfall First GradeStarfall opens a First Grade Index on

JUL 2013

Starfall Pre KStarfall Education releases its field-tested, and research-based integrated curriculum: imagination and play—that's Starfall Pre-K!

FEB 2014

Starfall Pre KEvaluation of the Starfall Kindergarten Curriculum study results show that a greater number of Starfall students achieved proficiency or higher over non-Starfall students. Learn More

SEP 2014 Top 70 Apps for FamiliesStarfall Education listed in the 70 Best Apps for Families by Parents magazine.

JULY 2015

Starfall Education FoundationWe're now a public charity: Starfall Education Foundation! See the IRS Determination Letter.

Board of Directors & Officers


Joel Citron, Board Member

Joel is currently Co-CEO of Tenth Avenue Holdings and Chairman of the Board of Tenth Avenue Commerce LLC, Avenue Income Credit Strategies Fund (NYSE: ACP), Avenue Mutual Fund Trust (Avenue Credit Strategies Investors ACSAX and ACSBX) and Evolution Gaming Group AB (SS: EVO). Most recently, Joel served as President and CEO of Jovian Holdings, a private investment and operating company (2002 to 2008), and he was also Chairman of Provide Commerce Inc. from 2001 to 2006. Previously, he held executive and operating positions in various companies. He has and continues to serve on the Board of Directors of several public and private companies in Europe and the U.S. He is also actively involved in philanthropy and is currently on the Executive Committee and a past President of the Board of Trustees at the Abraham Joshua Heschel School in New York (Nursery through 12th Grade). Joel is a board member of the University of Southern California Shoah Foundation Institute. Mr. Citron holds an MA in Economics and a BSc in Business Administration from the University of Southern California.

Myrna Estes, Board Member

Myrna has been involved in children’s education for over 45 years. Following graduation from Rider University, she began her teaching career in New York’s Spanish Harlem teaching first grade. She soon moved to Pittsfield, Massachusetts where she taught for 35 years. An early innovator in exploring better ways of teaching, she incorporated music in her curriculum to facilitate active learning in her class. Myrna was part of Starfall's early development, drawing upon her years of teaching young children and testing the Starfall methods with her students. Now retired from active teaching, she serves as a volunteer at an elementary school where she continues to test many of Starfall’s programs.

Greg Harfst, Board Member

Greg is a computer scientist with over 12 years of extensive experience designing, building and managing several financial software programs for both financial institutions and entrepreneurial organizations. He received an M.S. in computer science and B.S. in math and computer science from the University of Illinois – Urbana Champaign. Greg was in the doctoral program at Massachusetts Institute of Technology but elected to enter the private sector. Greg is currently a Vice President at Goldman Sachs.

Gina Nocera, Board Member

Gina Nocera is the Executive Director of the Jared Polis Foundation in Boulder, Colorado. Since 2004, she has managed programs focused on education and technology within the private operating foundation. Gina also manages the foundation’s donor-advised fund at The Community Foundation of Boulder County, which awards grants to Colorado nonprofits focused on education, environment, health and diverse/healthy communities. Prior to the foundation, Gina worked in education and environmental advocacy nonprofits in Colorado and Washington, DC. She has taught English on the secondary level in Telluride and Boulder, Colorado. Gina has a BA in Political Science from the Ohio State University and an MA in English from the University of Colorado at Boulder.

Jordanna Polis Schutz, Board Member

Jordanna Polis Schutz is a technologist, an education enthusiast, and an early stage investor who focuses on impactful solutions to meaningful problems. She has previously worked in public policy and national security, and prior to that as an entrepreneur both managing product development and founding a financial technology company. She holds an AB in Physics and Mathematics from Harvard University, an SM from the Harvard-MIT Division of Health Sciences and Technology, and an MBA from MIT Sloan School of Management. Her father, Stephen Schutz, taught her how to read (many years ago) using the same methods and stories that he would later make available to all young readers via Starfall.

Stephen Schutz, Ph.D., Chairman, CEO, and Founder

The inspiration for Starfall originated in Stephen’s childhood. At age 9, Stephen was still struggling to read. What came easily for his peers required many more hours of his work. Although he possessed mathematics skills, as a reader, he was consistently toward the bottom of his class. He did not learn to read until 5th grade. After attending the High School of Music and Art he pursued his interest in mathematics and science at MIT and Princeton University, earning a PhD in Physics. After a two-year fellowship in solar physics, he traveled around the country with his wife, Susan Polis Schutz, selling handmade posters out of their pickup truck. This enterprise evolved into Blue Mountain Arts publishing company and eventually into the well known e-card website Stephen’s vision to help today’s children learn to read through audiovisual interactivity and positive reinforcement led to the creation of Starfall.

Roger Wilson, President*

Roger transitioned from an early interest in music and theater to a career in graphic arts. He was Creative and Public Relations Director at Blue Mountain Arts for 5 years. He later earned a B.A. in Physics from the University of Colorado in 1987. While a student he worked as a research assistant in biopsychology and at the Laboratory for Atmospheric and Space Physics. Roger worked for 12 years as a system-software engineer with Lockheed Space Systems. In 2001 Roger created the computer and network systems for Starfall and served as its CTO until 2016 when he became Starfall's president. He is a former Colorado State Representative. Having attended Colorado Outward Bound and the National Outdoor Leadership School in his early years, he is an enthusiastic hiker and skier.

Jay Grodin, J.D., Secretary

Jay graduated from the University of Southern California with a B.S. in business administration and from the University of California, Berkeley, School of Law with a J.D. He was a partner with the international law firm of White & Case where he specialized in corporate transactions. For the past 25 years he has been engaged in commercial real estate and also serves as an officer of SPS Studios, Inc. Over the years Jay has served as a director or trustee on the boards of several not-for-profit organizations including Occidental College, The YMCA of Metropolitan Los Angeles, the Independent Colleges of Southern California, and currently the Autry National Center where he is a member of the Executive Committee.

Paul Knutson, CPA, Treasurer and Assistant Secretary

Paul is a Certified Public Accountant in the State of California with more than 25 years of public and private accounting experience. He is a member of both the American Institute of Certified Public Accountants and the California Society of Certified Public Accountants. Prior to his current position as Chief Financial Officer of SPS Studios, he was a Vice President-Controller of a Fortune 500 real estate related financial services company.

Diana Temple, Assistant Treasurer

Diana has more than 20 years accounting experience in various industries within the private sector, including real estate development, property management, construction, and agriculture. She holds a Bachelor's Degree in Economics from University of California San Diego. Prior to her current position as Director of Finance at SPS Studios, she was the Controller for JMI Realty, a real estate development company.

Curriculum Directors

Pam Ferguson, Curriculum Director

At the beginning of her career Pam served as a director of two day-care Centers in Baltimore, Maryland. In 1974 she relocated to Florida where she taught first grade for a year and a half and then transitioned to kindergarten where she continued her teaching career until 2015. Pam has always been a progressive, informed, and inventive teacher with deep empathy for struggling learners. These qualities increased ten-fold when she joined Starfall in 2004. Pam’s classroom became the frontline research hub where professional research recommendations and Starfall’s own ideas were tried and proven. She has served on the Florida Catholic Conference Accreditation team since 1994 and holds a BA in Elementary Education and Early Childhood Education from the University of South Florida.

Joan Elliott, Curriculum Director Emeritus

Joan earned a BA in Psychology, from the University of North Carolina and went on to complete an MA in Early Childhood Education and an Education Specialist degree from Western Carolina University. Joan taught kindergarten in North Carolina and Texas for 18 years. For the next 12 years she taught courses in early education for the Department of Education at the University of North Carolina in Asheville and the University of Texas in Brownsville. She spent 2 years before retirement teaching at a predominantly Hispanic school in South Texas. It was during these years that she joined Starfall (2004). Joan received a Christa McAuliffe Fellowship in 1989 and a Fulbright Fellowship to study in Korea in 1994. In 1998 she taught “Reading and Writing for Critical Thinking” to teachers in Mongolia through the International Reading Association and during that time also worked with teachers in various European countries and in New Zealand for the National Writing Project (1997-2001). In 2015 Joan was awarded the Order of Pisgah Award for Alumni Achievement in Education from the University of North Carolina in Asheville.

Our Team

Led by Stephen Schutz and Roger Wilson, Starfall is produced by a dedicated and talented team of educators, writers, artists, designers, animators, musicians, programmers, quality engineers, and systems specialists.

Starfall Education 2017

Children’s Interactive Content

Led by Gina Morgan. Supported by a multidisciplinary group of game designers, programmers, artists, animators: Brandon Barnes, Dale Beisel, Craig Deeley, Terrence Keller, Kevan Mills, Art Morgan, Julie Quinsay, and Jason Truxal.

Parent-Teacher Content

Led by Alicia Ahlstrom. Supported by P. Colin Hill and Kristofer Lee.

Early Learning Committee

Led by Curriculum Director Pam Ferguson. Supported by Angel Frierson, Sales Manager, Stephanie Riess, Curriculum Developer, and many wonderful teachers around the country.

Publications & Marketing

Led by Faith Gowan, Publications Director. Supported by Marc Buchanan, Graphic Designer & Editor.


Led by Martha Menk. Supported by Hawk Zindell and Shelbi Richman.

Software and Business Technology

Led by Greg Boubel. Supported by Jon Leyba, Quality Assurance Manager, Dan Chao, and Bret Riner.

Network and Server Systems

Led by Steve Patschke. Assisted by Rick Roberts.


Starfall would not be possible without the support of Kerry DeZell, Matt Bunning, Augustin Castillo, Vickie Castillo, Jose Marez, Mark Quire, Nate Torres, Katrina Wood, and the rest of the warehouse team at Blue Mountain Arts.

Over the years important contributions have been made by Trish Audet, Fe Baran, Karen Bidgood, Patty Brown, Dr. Karen Cole, Kimberly Cooper, Kathy Faber, Flexis (Vasiliy Chernykh, Pavel Didenko, Ilya Stremovsky, and Alexander Tsyplikhin), Judy Goetze, Kira Gowan, Stefan Gruber, Jamison Hill, Ryan Hightower, Raymond Hollowell, John Hesterman, Heather Hogan, Smita Khatri, David Lebow, Debby Lee, Frank Lee, Florence Marino, Darla Marquez, Michael Ramirez, Jared Ramos, Julie Roland, Triska Wasser, and Hallye Webb. Thank you.

Original music and arrangements by Randin Graves. Additional arrangements by Marty Brinsko, Keith Heldman, and Mike Thompson. Richard James arranged music for the Silly Turkey, Pick a Pumpkin, and Find a Four Leaf Clover activities.

We give special recognition and thanks to Brandi Chase our founding Executive Director 2002 to 2016.

Environmental Commitment

Starfall is committed to reducing our impact on the environment. For the products we manufacture, we choose non-toxic inks and recycled or sustainably sourced paper whenever possible. We design to minimize our use of plastics. We seek US manufacturers first to minimize transportation impact. Our Boulder, Colorado office recycles, composts, and gets energy through solar panels on our roof. Our goal is to create the best possible product for you and the earth.

Find Starfall Education on Facebook or Twitter for craft ideas, curriculum updates, and notifications about new content for web and mobile devices.